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Archway Pet Informational Comic #2

Project type

Social Media

Date

April 2026

Location

Chicago

As a part of Archway's marketing campaign, I was tasked with creating visually consistent comics and graphics to educate their potential customers on the advantages of buying Archway's pet food over the competition's.
This comic focuses on the common course of actions done by large pet food brands when cutting corners to save money on food production.
My goal was to explain the current issues with the pet food production process, educate the audience on what they're really feeding their pets, and present Archway's process as a solution to the issue.

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